Photoworks - 12 Holden Street, North Adams, MA  01247
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Yo Yos by Paul Graubard
Yo Yos by Paul Graubard

 

Grandfather Clock by Anna Kronick
Grandfather Clock by Anna Kronick


Tdigital

Analog and Digital Photographic Imaging

Studio and Custom Laboratories
On the Premises
Some mystery has been attached (either by accident or intent) to the term "Giclèe".  While the Giclèe process is an art in itself, it need not be mysterious.  Pronunciation varies; "Gee, jhee or zhee-clay" are most often heard.  The French word "Giclèe" translates in English to "spraying of ink" but one should not confuse inexpensive home printers, or even mid-grade proofing printers with the high-end equipment required to produce professional caliber Giclèe prints. 
 
First, high resolution digital files are created by either directly scanning the original art when possible, or from high quality large format transparencies.  Watercolor art, pastel, pen and ink, pencil, charcoal, monotype and most photographic processes are all candidates for Giclèe duplication. 
 
Then sophisticated printers spray tiny droplets of ink onto flat media, including fine-art watercolor papers, lightweight art boards, canvas and other substrates depending on the final desired effect. 
 
Howie Levitz's museum experience make T diGitaL Giclèe prints hard to distinguish from the original art.  The seven color pigmented inksets and 100% rag paper combinations used by T diGitaL are projected by Wilhelm Imaging Research to have archival qualities for ~ 80+ years.  This degree of permanence is well in excess of the archival characteristics of most original artworks executed in pastel, watercolor, monotype and virtually all photographic processes, especially when works are displayed under high UV lighting conditions (including quartz-halogen, tungsten and especially sunlight). 
 
We have made a significant investment in the latest equipment to produce superior Giclèe prints.
 
Savvy artists may choose to "edition" their work.  Editioning means creating several high quality copies of the original, then offering the copies to collectors in a numbered series. 
 
Several factors can drive the decision to edition an otherwise singular original work:
 
Economic: Editioning a popular original multiplies
the economic value derived from the artists'
efforts.  An original monotype may sell for $1000. 
An edition of 25 well-executed Giclèe prints may
sell for $400 apiece, returning an additional
$10,000 in gross sales to the artist. 
Portfolio Expansion: Artists may have difficulty
maintaining a portfolio of their best work.  The best
pieces usually sell first.  Making Giclèe prints of
one's best work prior to sale allows the artist to
build a portfolio that is truly representative of their
career. 
Alternative Products: The earning power of a piece
can be expanded with additional opportunities such
as posters, note cards and postcards which are
now possible in smaller, manageable quantities. 
Archival Considerations: Executed properly using the
latest inksets and media substrates, Giclèe prints
may have archival characteristics well in excess
of the original artwork. 



Howard J. Levitz
tglhowie@aol.com
413.663.3113
12 Holden Street
North Adams, MA 01247
Tues. - Fri. 12:30PM-5PM
Sat. 11AM-1PM
Closed Sun., Mon.
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